Crop, never stretch
We cut the frame down to the target ratio from the centre. The subject keeps its real proportions — unlike a scale-to-fit, which distorts faces.
Reshape a video for a specific platform without stretching it or adding black bars.
We cut the frame down to the target ratio from the centre. The subject keeps its real proportions — unlike a scale-to-fit, which distorts faces.
9:16 for Reels, TikTok and Shorts. 4:5 for the Instagram feed, where it occupies the most screen. 1:1 for grid-safe square posts. 16:9 for YouTube and the web.
H.264 requires even width and height. Our crop expression rounds down to even numbers so the encode never fails on an odd pixel.
Turning a 16:9 video into 9:16 by scaling either squashes it horizontally or leaves large black bars. Both look amateurish in a feed built for full-bleed vertical playback.
Cropping keeps the pixels in the middle of the frame at their original density. You lose the sides, which is why it is worth shooting slightly wide when you know a vertical version is coming.
Instagram Reels, TikTok and YouTube Shorts play 9:16 full-screen. The Instagram feed allows up to 4:5, and anything taller is cropped by the platform itself.
Cropping deliberately, before upload, is always better than letting a platform crop for you — the platform does not know where your subject is.
9:16 for Reels, TikTok and Shorts; 4:5 for the Instagram feed because it takes the most vertical space allowed; 1:1 when your grid needs to stay square; 16:9 for YouTube and websites.
Not yet — the crop is taken from the centre of the frame. If your subject sits well off-centre, reframe in your editor first.
Cropping removes pixels around the edges, so the output has smaller dimensions than the input. A 1920×1080 file cropped to 9:16 becomes 608×1080.
Yes. Resizing scales the whole frame and keeps everything in shot. Cropping changes the shape by cutting parts away.
What people usually do next.
Centre crop to 9:16, 1:1, 4:5 or 16:9. Nothing is stretched.