Aspect ratio never changes
Height is derived from the new width and rounded to an even number, so nothing stretches or squashes and the encoder stays happy.
Scale an oversized video down to a web-friendly width without distorting it.
Height is derived from the new width and rounded to an even number, so nothing stretches or squashes and the encoder stays happy.
If your video is already narrower than 1280 px, it is left at its own width. Upscaling adds file size and invents detail that was never there.
Scaling requires a re-encode, so we use CRF 23 — a noticeably higher quality target than our compression preset — to avoid stacking two kinds of loss.
720p — 1280 px wide — is still the resolution most social feeds and embedded players deliver by default on mobile connections. Above that, the extra pixels are frequently discarded during playback anyway.
Scaling to 1280 px typically removes 75% of the pixel data of a 4K source before encoding even starts, which is why it shrinks files so much more effectively than turning up compression.
No. Resizing scales the whole frame; cropping removes parts of it. If you need a different shape, use the crop tool.
The 1280 px cap applies to width, so a 1080×1920 vertical video is left alone — it is already narrower than the limit.
Not on the free tier today. 1280 px is the width that covers most web and social delivery targets.
Resize when the frame is bigger than it needs to be, compress when the bitrate is higher than it needs to be. For very large 4K files, doing both in that order gives the best size-to-quality result.
What people usually do next.
Scales to a maximum width of 1280 px. Aspect ratio is always preserved.